Infusionsoft VS Kartra – Which Is Best CRM Option

InfusionSoft and Kartra are the two most significant tools among today's online marketing tools. But who offers the best-automated business solution for you? To figure out this, we are going to make a comprehensive comparison of Infusionsoft vs Kartra. These two tools are best in their own way.

CRM (Customer Relationship Management) software, lead capture, marketing automation, e-commerce sales tracking are some of the primary services provided by these two software. That being said, both require an expenditure of time and money.

Many people will now be in great perplexity when choosing one of these. So how about discussing the work of Infusionsoft and Karta? I will give you a detailed comparison of the two tools in this Kartra Vs Infusionsoft article, so continue reading.


Infusionsoft provides all-in-one sales and marketing software for small businesses. Its web-based solution helps small businesses market automatically to attract more customers, increase sales, and save time.

dashboard - Infusionsoft vs Kartra

In addition to this, Infusionsoft combines everything your business needs - contact management, CRM, marketing automation, lead capture, and e-commerce - in one online system. It's the easiest way to increase sales and save time. It also offers options to upselling, discounts, payment plans, and subscription plans when selling online.


Kartra is an all-in-one marketing solution that allows you to create, promote and sell products simultaneously. With a single tool, you can cover most of the strategic points necessary for developing an online business.

In addition, Kartra saves a lot of time for each action thanks to its wide selection of quality templates designed by marketing experts. Whether you want to create a site, a sales page, write an email, or launch a campaign, Kartra has got you covered!

dashboard - Infusionsoft vs Kartra

Kartra is a part of Genesis Digital company and has been around in the business for more than four years. It has powerful super-effective applications, which is why many online entrepreneurs, digital marketers, trust this platform.


1. Marketing and Sales Automation


Infusionsoft vs Kartra

Infusionsoft is primarily designed for small businesses, and its marketing automation features are robust and easy to use.

Its sleek and fast drag-and-drop interface is ideal for bringing together complex marketing workflows.

It lets you create custom sales pipelines, reports, and unlimited custom branding also includes dozens of predefined reports. You can customize the record fields.

You can then monitor the performance of contacts and campaigns based on several criteria such as purchases, opens, or any other interaction.

Unfortunately, Infusionsoft by Keap does not include social media marketing automation, so you're limited to your contact's inbox to deliver your messaging.

However, it has an open application programming interface (API) that integrates with Zapier so that you can connect third-party tools.


Infusionsoft vs Kartra

Kartra works the same way. Still, it does offer some additional features and flexibility compared to its competitor.

With Kartra, you can create a complete funnel flow and automate the entire process, from the lead collecting page to the checkout page.

On top of that, Kartra's split test feature is incredibly robust. This allows you to send different emails depending on customers' actions.

Kartra also provides beautiful email templates and premade campaigns that will incorporate your sale page, upsell/down sell page, and checkout page into the funnel.

These features help you create the perfect basis for professional-looking marketing communications, as you can easily customize them to reflect your brand's aesthetic.

2. Landing Page Builder


With Keap's landing pages, you can create custom landing pages that will help you get more leads.

It's an easy-to-use, free page builder with a vast gallery of pre-designed templates. These new responsive landing pages are compatible with Keap Pro and Infusionsoft.

You can also custom make your landing page with Infusionsoft. After choosing the template that suits your business, you can customize it by adding and editing elements and sections.


To begin with, Kartra offers you to host and create a custom-made or design website to promote your business. In total, more than 500 pre-designed page templates are waiting for you.

Therefore, a base for your website is well supplied and ideal if you do not know code or design!

You will design effective landing pages quickly and sales pages, blog articles, thank you pages, welcome pages, maintenance, etc.

The templates are, of course, fully customizable using a drag and drop builder. With the preview mode, you will view the rendering of your site on a computer, tablet, and mobile.

3. Pricing


Infusionsoft vs Kartra

Currently, Infusionsionsoft offers the following three plans,

  • Keap Grow - $79 per month. Expert Coaching subscription, that's a one-time payment of $99.
  • Keap Pro - $149 per month. For an Expert Coaching coaching subscription, the one-time payment is $499.
  • Infusionsoft - $199 per month after your free trial ends. For an Expert Coaching coaching subscription, the one-time payment is $999.


Infusionsoft vs Kartra

Kartra offers four pricing plans, namely,

  • Starter Plan - $99/month
  • Silver Plan - $199/month
  • Gold Plan - $299/month
  • Platinum Plan - $499/month

4. Analytics


Infusionsoft provides analytical reports to track your site and sales progress. You can see where the most contact is occurring, your revenue sources, and forecast sales.

It also keeps administrative reports as well as orders, shipping, and billing reports.

However, if you want, you can also install third-party plug-ins that at times need to be paid for. Only then will you be able to access these analytics.

Infusionsoft has introduced its new A/B testing tool, but it can only be used to broadcasting emails to see which strategy works the best.


Infusionsoft vs Kartra

Kartra runs an analysis of every feature it provides. You can see and analyze which emails and templates lead people to visit the sites.

You can also see which campaigns are the most profitable and which funnels lead to more sales.

This helps you to get a clear picture of how your strategies are performing. You can even split-test emails or any sales page in your funnel.

Similarly, you can test the content using some differentiating factors such as subject or background, which are sent to different segments. 

It will help you to create funnels and sales pages based on the user's reaction.

5. A/B Testing



Keap's Infusionsoft includes A/B split testing features.

Split testing will help you compare two or more versions of the same webpage or marketing strategies to determine which one offers better conversions. 


clickfunnels calendar

Kartra also offers A / B testing, an essential feature today for optimizing its marketing performance.

For each page, this involves testing two different variants by displaying them randomly to its visitors. Then all you have to do is analyze your results and keep the one that converts the most. 

Infusionsoft vs Kartra : Benefits


  • Infusionsoft is a CRM software (GRC - Customer Relationship Management) for companies and professionals.
  • Infusionsoft software is particularly recommended for Marketing, Sales, and Commercial jobs.
  • Get Organized: Keep track of contacts records, appointments, tasks, and everything about your business in one place.
  • Automate Marketing: The campaign builder is a simple drag-and-drop builder with which you can create entire customer journeys, life cycles, and complete marketing campaigns.
  • Close Sales: Infusionsoft's tools help the business owners and the sales teams to capture leads, grow sales, work on a list quickly, and automate follow-up.
  • Sell online: Manage your online store, inventory, orders, and invoicing from one system.
  • Infusionsoft offers APIs to integrate with other computer applications such as Gmail, Mailjet, and WooCommerce.
  • The editor who developed the computer program (Infusionsoft) offers technical support and sales literature on the website official internet.


The strength of Kartra? Without a doubt, its great versatility, allowing its subscribers to centralize their online activity on a single interface. Here is the quick overview of its most popular features:

  • Construction of websites and web pages using templates
  • Lead capture and lead scoring form
    Automated emailing sequences and A / B testing
  • Video hosting
  • Memberships (members areas)
  • Pre-designed marketing campaigns and sales funnels
  • Integrated payment system CB and PayPal
  • Affiliate program for each product
  • Various third-party integrations

Infusionsoft vs Kartra Summary

Keap's Infusionsoft is an all-in-one CRM, sales, and marketing platform that makes it easy for small businesses to get started and grow over time. It aims at small businesses with more advanced sales and marketing automation needs.

Kartra's biggest advantage remains its all-in-one platform. All the functionalities are connected. Thus, you benefit from a well-optimized experience. The intuitive and simple use places it among the powerful web marketing tools. However, the number of applications can take quite a long time to adapt.

In addition, depending on the individual's opinion, it also depends on the compatibility of the product with your business model. So, I would like to suggest selecting the software that exactly matches your needs. However, there is no ideal software without flaws, but both work hard to optimize their function more effectively.

And the best part is that both get better and better after each update so their customers witness their business grow. 


About Aaron

Hi, I'm Aaron. I completed my Legal Studies and Business Ethics Degree and now working as a Digital Marketer with some Top MNC's for the past 6 years. I have personally helped hundreds of entrepreneurs to grow their businesses through proven tools and software for creating promising online business strategies. Learning how different Online marketing tools work, will help entrepreneurs make their own decisions on purchasing them.