GrooveFunnels Vs Kartra :- Which Is Best?

For any successful online business, you will need web hosting, website builder, sales page and funnel builder, email marketing service, and many more. Now, just imagine, getting a platform that offers all kinds of products and services under one roof? Sounds great, right!

Well, you can find many providers out there. If you want to find the best and reliable funnel builder today, you need to do a lot of research and narrow down your choices. So to make it easy for you, here we are going to compare Groove Funnels vs Kartra - two of the most leading Marketing platforms. 

Creating sales funnels is important for any online business as they allow you to achieve higher conversion rates. Both GrooveFunnels and Kartra are one-stop shops where you can find all products and services you will ever need to create a full-blown working website. 

So, in this review, we will walk you through a detailed comparison of GrooveFunnels vs Kartra. We will provide everything you need to know about these two sophisticated tools and guide you to make the right decision.

What is GrooveFunnels?

GrooveFunels is an all-in-one platform that includes all the required tools to build a complete website. It also offers all the top-rated marketing tools in a single platform that will help you to run a successful online business. 

groovefunnels homepage

Its a part of the GrooveDigital Company that not only provides just software solutions, it also provides more digital marketing solutions. It offers services that allow you to manage your copywriting, ads, marketing campaign, and other events too.

GrooveFunnels' Features:

GrooveFunnels suite offers the following features, 

  • GroovePages: Easy to use drag and drop platform that enables you to create landing pages, websites, and Sales funnels. Also comes with a huge collection are pre-designed templates.
  • GrooveSell: Powerful sales and Affiliate CRM platform that helps you to sell your products online.
  • GrooveAffiliate: It is an affiliate tool that allows you to create and promote your products as an affiliate program. It also enables you to track and change your commissions.
  • GrooveMailIt’s an email autoresponder marketing tool. GrooveMail is similar to ActiveCampaign or Aweber. Using GrooveMail you can automate sending emails based on the customer’s behavior.
  • GrooveMember: This CMS software allows you to create membership websites to host your online courses, training, content, and information. You can also add videos, drip-feed, create various tier levels, and more. This easy-to-use drag and drop tool can be easily integrated with GrooveSell and GrooveAffiliate.
  • Groove Video: GrooveVideo is a video hosting platform that allows you to upload your video works. It works more like the paid Wistia version.
  • GrooveKart: An outrageous ecommerce platform that comes with high standard features at an insanely low price when comparing to the other competitors. Its features include Funnels analytics, bumps, social proof, retargeting automation, page timers, and much more that will help you to scale up your online business. 
  • GrooveBlog: It is an alternative for WordPress that can be used to create blogs and websites. 
  • GrooveDesk: It is actually the support platform exclusively created for the benefit of the users, where the tickets, queries, and solutions are dealt with.
  • Groovewebinars: A webinar platform that allows you to host automated and live webinars
  • GrooveSurvey: With these tools, you can now create interactive sessions with your client base and get to know their desire. you can incorporate these into your website and funnels to collect data based on which you can segment your customers. 
  • GrooveQuiz: This tool helps you to create and test quizzes that will help you to increase user engagement on your website. 

What is Kartra?

Kartra yet another powerful digital marketing platform that allows you to create landing pages, sites, sales funnels, etc., In Short, it’s a CRM tool that helps you to handle all aspects of digital marketing. 


It is a part of Genesis Digital company, which has been around in the business for more than four years. Kartra has powerful super-effective applications and a lot of online entrepreneurs, digital marketers trust this platform.

Kartra's Features:

Kartra offers the following features, 

  • Kartra Pages: It’s yet another drag and drops page builder, that comes with inbuilt pre-designed templates and is mobile optimized. 
  • Kartra leads: This is an automated lead generating and tracking tool. It allows you to segment and organize your leads in various ways, even based on their behavior of the users like email opens, link clicks, revenue, and much more.
  • Kartra Campaigns: You can create a complete campaign with tags, triggers, automation, and much more. you can set up these campaigns with just one click. you can also import the leas from another membership platform or create your own list.
  • Kartra Mail: This is an autoresponder email marketing tool, that allows you to send an email and keep in touch with your leads. you can also set auto-responding emails based on the user’s behavioral response.
  • Kartra Membership: Using this tool you can create a membership site and websites that will allow you to create and deliver your training material, online course content, and much more. you can also create different tier levels and portals.
  • Kartra Affiliate: This affiliate management tool allow you to create, track and manage the affiliates for your products. you can track the affiliates, clicks, conversions, refunds, commissions, and other affiliate stuff.
  • Kartra Videos: it’s a video management tool, that allows you to create, edit and publish your video creation directly in the Kartra pages, thereby keeping your customers engaged on your site.
  • Kartra Helpdesk: The helpdesk is the support team that takes care of your tickets, queries and even live chats to handle your customer’s issues.

GrooveFunnels Vs Kartra Comparison

1.Page and Funnel Builder



GroovePages, the official page and funnel builder of GrooveFunnel suite. GroovePages is built over a progressive technology known as Vue.js that allows your landing pages and website to load at an incredible speed without any lag. It allows you to customize the content view over a various range of devices.  

GroovePages has a user-friendly drag and drop editor that is created in such a way - even a person with no coding knowledge can create decent website pages. You can also find a huge collection of predesigned templates and customize them, instead of creating a new one from scratch. Another thing about GroovePages is that you can share your creations and likewise buy others’ creations too. 

Here comes the best things about GrooveFunnels that no other builders have ever offered. Yes, GrooveFunnels offers GroovePages - the powerful page-building software forever with the free plan. 


Kartra offers tons of features and tools to build landing pages and sales funnels. It uses an intuitive drag and drops features with which you can create a complete business website including, checkout pages, thank you page, and more.

With Kartra’s inbuilt form builder, you can easily customize the existing templates. The marketplace has a ton of well-designed pre-made templates that you can choose from. It also offers complete sales funnel templates that you can choose from for your online marketing campaigns. 

With Kartra’s A/B split test feature, you can compare and test the performance and stats of up to four landing pages simultaneously.


Both GrooveFunnels and Kartra are extremely powerful, efficient, and work perfectly well. However, due to the advancement in technology, Kartra looks to be quite old-fashioned. Whereas, comparatively GrooveFunnels use modern technology and have more up to date features, and its new technology loads pages and sites at high speed without any lag. And clearly, GrooveFunnel offers better page-building software, and that too for free. 

2.Webinar Hosting


GrooveFunnels has integrated its platform with an in-built GrooveWebinar platform. Currently, GrooveFunnel offers all its applications for free with limitations. However, you will have to pay some extra to get GrooveFunnels paid version or you can purchase GrooveFunnels lifetime plan (only available for a limited period of time).


Comparatively, Kartra does not offer such features. But they provide separate video service platforms like WebinarJam & EverWebninar, and it will cost you for sure. 


Both GrooveFunnels and Kartra enable you to host your video easily and customize it to meet your needs. But the best thing is GrooveFunnels supports both live and recorded webinars but you need to get the lifetime plan. Kartra doesn’t support this feature and is doubtful that they will introduce it in the future. So, if it is important for you to have webinars as a part of your marketing strategy, GrooveFunnels will be your choice.

3.Affiliate program

Both GrooveFunnels and Kartra offer Affiliate program feature. Affiliate commission is one of the key factor that decides which is the best Funnel Builder. So, let check what they have got to offer. 


GrooveFunnel Affiliate program offers a commission of 20% for free accounts, and 40% for paid affiliate versions of GrooveFunnels. The main difference is that, with GrooveFunnel, you can earn upto 10% commission when your users sign up due to the promotional efforts of GrooveFunnels or other affiliates. In this way with GrooveFunnels, your chances of earning a commission are quite high.


Kartra affiliate program allows you to earn up to 40% on all the affiliates they offer. Kartra has an advanced affiliate platform but comparatively, GrooveFunnel has only the basic interface and design so far. It is expected that GrooveFunnels will update it sooner or later. 


Both the platform offers an affiliate program with some good commissions. They both offer a lot of features and elements to create your affiliate site. If you are an affiliate marketer who have a good number of audience, then prompting your thing could be a pretty good deal for you. But with GrooveFunnels, you will get a good percentage of commission when compared to Kartra.

4.Membership Platform


GrooveFunnels membership platform allows the marketers to create and run a complete membership site. Its webinar platform offers to host membership content. The free plan allows you to create one membership site and 100 members and with the lifetime plan, you can create unlimited membership sites and unlimited members. Going forward, the lifetime members have certification options as well. 


Kartra’s membership platform has many customizable features and templates to choose from. It allows you to drip content and also supports multiple formats of content. The progressive tracker of Kartra makes it easy to track your subscriber’s activities and the analytics thereby providing you with detailed information about their behavior, interests, and preferences. 


Membership platform is a great choice to provide regular income streams and both these tools support it pretty well. GrooveMember, undoubtedly, with this comparison with Kartra as its gamification options take it to a whole new level experience. Further, when you get the lifetime plan there won’t be any restrictions on the membership platform. 

5.Email Marketing Campaigns


GrooveFunnels enables you to send and follow up emails. Its advanced features even allow you to create conditional automation. You can even send emails based on the user’s behavior and you can also use text and voice broadcasting tools.

GrooveMail lifetime plan offers 10,000 contacts and unlimited emails which will help every digital marketer with a big email list. Even with the free plan,  the limits to 500 contacts and emails to 5000 per month. 


Kartra offers complete email marketing campaign features that save you time. Kartra's email campaign pack has quite the marketing punch. Kartra’s user interface is neat and clean such that the entire email campaign works efficiently without any hassle.


GrooveFunnels and Kartra come with advanced email autoresponder tools and features. Both the tools are equally great, but GrooveMail has the upper hand on it as it has more advanced features. Further, its advanced features can boost your conversion rate with no extra effort or cost. 

6. Pricing Details

This factor plays a major role in deciding the best in GrooveFunnels Vs Builderall. The price makes the user decide whether or not to buy it. 


For now, GrooveFunnels has the following two plans:
The Free Plan – including GroovePages, GrooveSell, and all other tools but with limited features.
The Platinum Lifetime Plan – including all current and upcoming tools for a lifetime at just $1379. (Limited time offer)


Kartra offers four pricing plans, namely,

  • Starter Plan - $99/month
  • Silver Plan - $199/month
  • Gold Plan - $299/month
  • Platinum Plan - $499/month


Clearly, GrooveFunnels steals the spot. As you can see it for yourself, GrooveFunnels offer far better subscription price than any other Funnel Builder software. 

7. Ease of Use

This is another crucial factor for people opting for any sales funnel builder. As far as we used, we must say that both GrooveFunnels and Builderall are easy to use. But still, we ought to mention here that Builderall has been loaded with many features that might confuse the beginners. But GrooveFunnels boasts simplicity here. Even laymen can find it easy to learn how to use this tool. 


You know who the winner is here. Yes, GrooveFunnels are much easier to use than Builderall.


Finally, we are at the end of GrooveFunnels vs Kartra, and it’s been a tough battle. As you can see, GrooveFunnel and Kartra have a lot in common. It’s because of the fact that the popular and brilliant digital marketer  Mike Filsaime helped in creating these platforms. It’s not necessary to say which is the best, as both have tremendous advanced features and value. 

But if you ask me I would suggest you go with GrooveFunnels as it is one the powerful funnel builder you could ever get. If you are a beginner try with the free plan and then decide. Either way both the platform are pretty good, but when it comes to GrooveFunnel vs Kartra, GrooveFunnels is comparatively better on considering all its advanced features.


About Aaron

Hi, I'm Aaron. I completed my Legal Studies and Business Ethics Degree and now working as a Digital Marketer with some Top MNC's for the past 6 years. I have personally helped hundreds of entrepreneurs to grow their businesses through proven tools and software for creating promising online business strategies. Learning how different Online marketing tools work, will help entrepreneurs make their own decisions on purchasing them.