Kartra Summary
If you are planning to start an online business or already running the one, you can't look after each and everything on your own. So you need some tools to monitor and promote your business. Here in this Kartra review article, we will tell how helpful it is for your online business.
- Analytics.
- landing pages.
- Funnel Builder.
- Email marketing.
- SMS Integrations.
Let us start this Kartra review with a short intro. When you start a new business or already have established one, it is essential to understand the importance of expanding your business online. And running an online business is no mean feat.
Generally, when you have a business online, the following separate tools are a necessity: -
- Content management system (Eg: WordPress).
- Web host.
- A page builder.
- An email autoresponder.
- Ecommerce platform.
- Web analytics.
These sales tools are useful in increasing your sales by making your product more accessible. More the people know about your product, the more your business grows. Managing all these platforms together requires skills like coding, designing landing pages, advertising etc.
So why does software like Kartra come into the picture?
Kartra is a software that offers all these tools on a single platform. As long as you have an entrepreneurial mind, having skills like designing and coding is no longer necessary.
You don’t even need to hire experts to do the job for you. With Kartra, you can do it yourself. Now's lets move on to the next segment in Kartra review to learn what exactly Kartra is.
WHAT IS KARTRA?
Kartra is an all-in-one marketing platform for online business owners wanting to sell their products and services. It keeps your landing pages, sales pages, online courses, membership sites, email system and payments on a single platform.
Now after knowing what this tool is all about in the above given definition in Kartra review, lets see what this platform takes care of.
- Website hosting.
- Email marketing.
- Landing page designing.
- Split testing.
- Shopping cart.
- Affiliate management.
These features are instrumental in growing your customer base and hence increase your sales.
Now its time to take a look at the pricing plans in this Kartra review.
Kartra Pricing Table
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1 custom domain
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15,000 emails /mo
-
50 GB bandwidth
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Sell 20 products
- Build 2 membership sites
- Add 1 team member
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3 custom domains
-
Unlimited emails
-
Unlimited bandwidth
-
Unlimited products
- Unlimited membership sites
- Unlimited team members
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5 custom domains
-
Unlimited emails
- Unlimited bandwidth
-
Unlimited products
- Unlimited membership sites
- Unlimited team members
-
10 custom domains
-
Unlimited emails
-
Unlimited bandwidth
-
Unlimited products
- Unlimited membership sites
- Unlimited team members
-
1 custom domain
-
15,000 emails /mo
-
50 GB bandwidth
-
Sell 20 products
- Build 2 membership sites
- Add 1 team member
-
3 custom domains
-
Unlimited emails
-
Unlimited bandwidth
-
Unlimited products
- Unlimited membership sites
- Unlimited team members
-
5 custom domains
-
Unlimited emails
- Unlimited bandwidth
-
Unlimited products
- Unlimited membership sites
- Unlimited team members
-
10 custom domains
-
Unlimited emails
-
Unlimited bandwidth
-
Unlimited products
- Unlimited membership sites
- Unlimited team members
HOW DOES KARTRA WORK?
Now we have come to the main part of the Kartra review. As mentioned earlier, Kartra is an all-in-one marketing platform that caters every aspect of the sales process in a single tool, rather than the users utilizing multiple platforms.
Instead of having different software for every task, you can use Kartra to monitor everything, including building and designing websites, landing pages, list building, email marketing automation, eCommerce processes etc.
So, if you are trying to sell a product or a service online, you need neither coding and designing skills, nor different software for individual tasks.
Features of Kartra
Next in our Kartra review we are going to take a look at some unique features that make Kartra such a useful tool for entrepreneurs.
1) Funnel Builder
- Kartra’s funnel builder allows you to build sales funnels by dragging and dropping objects to a canvas.
It allows you to create funnels that are intuitive and easy to navigate through.
When you are building a funnel, you can add all the different elements together (helpdesks, calendars, pages, order forms, etc.)
This is useful because you get to keep everything organized.
It comes loaded with several pre-built funnel templates – complete with pre-written copy, pre-made pages, pre-set automation, etc.
You can easily tweak the designs of the templates to fit your brand.
Here are a few kinds of pre-built sales funnels that you can get with Kartra:
- List-builder campaign: This simple funnel helps you build your email list quickly.
- Quick launch campaign: The Kartra quick launch campaign aims to help you launch a new product and increase your sales.
- Book funnel campaign: This funnel helps you instantly launch a complete promotional campaign for a book.
- eShop campaign: The Kartra eShop campaign helps you sell multiple products from a single page. It also includes email sequences allowing you to follow up with visitors to your products and with customers.
- If none of the pre-built campaigns suits your product or service, you can always build your funnel from scratch.
- The drag-and-drop function makes it simple for you to create your sales funnel. You can visually see the flow of the funnel.
2) Email Marketing
- Email marketing is another crucial feature offered by Kartra.
- You can create email broadcasts and email campaigns.
- Broadcasts are one-time emails that you can send out to the contacts in your email list, like a one-time offer or a weekly newsletter.
- The Kartra Mails feature comprises of the full email functionality within the platform.
- Kartra Automation
- Kartra has an in-built automation capability.
- Automation can make your email lists and follow-up sequences personalized and detail-oriented.
- You will find it super-easy to create and send customized responses to your customers based on their sales funnel actions.
- Visual Automation Builder
- Kartra offers an automation workflow builder.
- There are several conditions that you can add between your automation.
- These actions are made possible by using IF, THEN statements.
- Some of the conditions that you can apply are: -
- Adding or removing tags when a link is clicked.
- Adding or removing of subscribers from a sequence.
- Sending a follow-up email after an action.
- Kartra Email Platform
- Kartra can also do the job that your dedicated email marketing platform can do.
- You can create a list, import your contacts, send broadcasts, and design email templates.
- It ensures that your emails are not dumped into the spam or promotion tab of your contacts.
3) Kartra landing pages
- Kartra Pages are the classic lead page and sales page creation tool for the Kartra platform.
- This feature allows you to build the different steps of your funnel from a host of pre-defined templates.
- It is a drag-and-drop builder, just like many other landing page tools in the market.
- Templates
- Kartra offers access to tons of templates (squeeze page, sales page, coming soon, checkout, etc.) for your product or service.
- You can easily customize them within the editor to suit your products.
- Deleting and adding template elements is also simple to do.
- If you don’t like any of the pre-built templates, you can build your landing pages from scratch.
- Pre-written copy samples
- Most of the pre-built templates on other page builders are either unoptimized or filled with Latin text.
- With Kartra, you are provided well-written sales copies to get an idea of how to structure your sales copy.
- Split testing
- The split-testing feature in Kartra allows you to test variations of your funnel, pages, headlines, colors etc.
- Kartra will tell you what is working well (and what is not) with automated split tests and 360-degree, real-time analytics to improve every aspect of your business.
4) Products and payments
Kartra is the ideal option as a platform that has products and payment functionality.
You can create a range of product pages to suit any product type, ebooks, online courses, and done for your services.
You can set payment options such as one-time payment, recurring payment, or a limited number of installments.
It is also simple to customize how people access your product – through a Kartra membership, custom link, or a downloadable file.
You can also create tags and send specific communications to those tags.
This gives you an excellent opportunity to address objections people might have towards buying your offer.
5) Courses and memberships
Kartra also offers a platform where you can deliver online courses and memberships. It has a membership portal management system for the same.
- It becomes relatively easy to deliver your content to your members and manage how they receive your content.
- Once you create a membership in Kartra, you have two options on how people can access it
- Give them full access to your content
- Allow access to one module at a time to your members using Kartra’s automation features.
- You simply have to click on My Memberships, and you will be taken through a series of steps until your membership is running.
6) Affiliate Centre
- The affiliate program management system of Kartra allows you to incentivize several marketers to help generate leads and grow your business further.
- The affiliate program management system of Kartra allows you to incentivize several marketers to help generate leads and grow your business further.
- It lets you create your affiliate program inside the Kartra software.
- You can also sign-up to become an affiliate and promote somebody else’s products and services.
- You will also save money from advertising budgets.
- Here’s what you can do with Kartra’s affiliate system:
- Create an affiliate sign-up page.
- Approval of affiliates.
- Sign-up questionnaire for affiliates.
- Configure landing pages for affiliates.
- Add your affiliates to an exclusive email list.
- Set payment options.
7) Video hosting
- Kartra comes with its marketing-oriented video hosting.
- The videos can be embedded directly into your Kartra pages.
- Here’s what you can do with this feature: -
- Add Call-to-action (CTAs) while the video plays.
- Organize your videos into folders
- See the videos watched by each of your customers
- Get detailed analytics on how people interacted with your videos
- However, you do have a bandwidth limit to which you can host videos on Kartra.
8) Help desk feature
- The help desk feature allows you to implement a customer service hub quickly.
- A customer service hub sees to the satisfaction of your customers’ needs without needing to integrate a third-party system.
- This in-built tool takes care of your customer service system and customer satisfaction.
- The Kartra Helpdesk includes the following: -
- Ticketing system.
- Knowledgebase management system.
- Live Agent Chat System.
- This will ensure that your customers are provided immediate support and guidance for your customers.
9) Analytics
- Integrated analytics is one of the best features of Kartra.
- It provides you with a complete track of your customer’s journey from entry through funnels, email sequences, memberships, and products.
- Kartra comes with a dashboard where you can view and measure key metrics such as:
- Sales.
- Subscriptions.
- Traffic.
- Conversions.
- Kartra also offers analytics for most of its features, such as open rates, click-through rates, video views, and sales.
- Analytics allows you to make informed decisions based on the data.
10) Payment Integrations
- Adding a payment gateway in Kartra is one of the first things that you should do.
- Kartra supports four payment gateways:
- Authorize.net
- Braintree
- PayPal
- Stripe
11) SMS Integrations
- SMS integrations can be used if you want to send your customer’s automated messages.
- Kartra supports three services for SMS integrations:
- Nexmo
- Plivo
- Twilo
So these are some of the best features that are worthmentioning in our Kartra review.
PROS OF USING KARTRA
This is another crucial part in Kartra review. There are several advantages of using Kartra as your all-in-one business and marketing tool. Some of these are mentioned below: -
Here are some advantages of using Kartra
- Drag and drop page builder
Kartra comes with several pre-built page templates and section templates. It uses a very logical Section, Row, and Module structure to create responsive pages quickly.
- Easy onboarding
The platform has lots of explanatory videos available to help you get started. - Simple to use
Kartra has a very intuitive, user-friendly interface to make everything easier for you.
- Internal video hosting capability
You can embed videos directly on the platform and access detailed analytics like average length watched, at what point your customers leave, etc. - Courses and memberships portal
Kartra has a separate portal for courses and memberships. You can create dynamic membership areas using the drag and drop editor. - Helpdesk feature
Kartra’s helpdesk feature comes with live chat, ticketing support system, and ticket tracking system. You can provide your customers with options (ticket, skype, live chat, phone call). - Third-party integrations
Kartra offers several third-party integrations to ensure that you always connect to your favorite tools. - It is equipped with BAM (Behavioural Adaptive Marketing), i.e., it can show your customers suggestions based on their behavior on your website.
- It also comes with fully-featured email marketing and built-in automation.
CONS OF USING KARTRA
Despite all its exciting features, like every other software, Kartra has its drawbacks. In this Kartra review we have also pointed out some cons, check them below.
Kartra has a limit on the number of customers that you can send emails to. On the most expensive package, you can send mails to a maximum of 100,000 people. So if your mailing list has more than 100,000 people, then Kartra Mails is not for you.
- Kartra also has a cap on the number of emails that you can send.
- The live chat is not open 24/7.
- Kartra is very expensive for small business owners.
- Pages and checkout pages are a bit slow.
- Even though Kartra’s page and funnel editor is professional, it is not as advanced as other software.
KARTRA PRICING
Kartra offers you a variety of monthly subscription packages which differ in price and the features they offer.
One advantage of using Kartra is that all the features and tools are provided even in the cheapest monthly plan. The plans differ mainly in the number of contacts, monthly email sends, and the amount of monthly bandwidth included.
In this Kartra review we have listed all the monthly plans and their features below: -
Kartra Starter Plan (99 per month)
The Kartra Starter plan is the ideal offer for those starting a new business online or for small companies with a mailing list of under 2500 people.
This plan includes the following features: -
- Up to 2500 contacts
- 15000 emails per month
- Total of 100 pages to be created
- Total of 20 products added
- 2 helpdesk portals
- 1 custom domain
- 50 GB bandwidth per month
- 20 dynamic follow up sequences
- Page visits – unlimited
- 100 automation
- 2 membership sites
Kartra Silver Plan ($199 per month)
The Kartra Silver Plan is the most popular offer out of the five plans.
This offer includes the following features: -
- Maximum 12500 contacts
- Maximum 125000 emails per month
- Unlimited pages can be created
- Unlimited products can be added
- Unlimited helpdesk portals
- Unlimited dynamic follow-up sequences
- 3 custom domains
- 125 GB bandwidth per month
- Unlimited number of page visits
- Unlimited automation
- Unlimited membership sites
Kartra Gold Plan ($299 per month)
If you have a longer email list, then the Kartra Gold plan is the ideal offer for you.
This package comes with the following features: -
- Maximum 25000 contacts
- Maximum 250,000 emails per month
- Unlimited pages can be created
- Unlimited products can be added
- Unlimited helpdesk portals
- Unlimited dynamic follow-up sequences
- 5 custom domains
- 200 GB bandwidth per month
- Unlimited page visits
- Unlimited automation
- Unlimited membership sites
Kartra Platinum Plan ($499 per month)
If you have a mailing list of over 50000, the Kartra Platinum plan is the perfect offer.
This plan comes with the following features: -
- Maximum 50,000 contacts
- Maximum 500,000 emails per month
- Unlimited pages can be created
- Unlimited products can be added
- Unlimited helpdesk portals
- Unlimited dynamic follow-up sequences
- 10 custom domains
- 500 GB bandwidth per month
- Unlimited number of page visits
- Unlimited automation
- Unlimited membership sites
Kartra Enterprise Plan ($699 per month)
The Kartra enterprise package is the largest and best offer of all. It includes everything that Kartra has to offer at its maximum capacity.
You’ll need to speak to Kartra support to get to know the perks, mailing list capacities, and other features. If you want some significant Kartra discount, you have the option to prepay annually.
After annual billing you will get the following prices:
- Kartra Starter Package: $79 per month (saves $240 per year).
- Kartra Silver Package: $149 per month (saves $600 per year).
- Kartra Gold Package: $249 per month (saves $840 per year).
- Kartra Platinum Package: $379 per month (saves $1440 per year).
If you want to test the platform, you can get a 14-day trial for Kartra at just $1. These are the different plans available for karta and until now after reading the Kartra review if you want try this tool, then click the bellow given link.
HOW TO GET STARTED WITH KARTRA?
Let’s assume you have a product that you want to sell. How would you go about setting up everything on Kartra?
When you log into Kartra for the first time, you’ll see many options and icons, and you’re bound to get confused. To help you through this, here in this Kartra review we have discussed how you can make Kartra work for you through the following steps: -
1) Creating your profile:
- Click on your profile button on the top-right corner.
- You’ll be led to your page where you can upload a photo.
- You’ll then have to fill out a security question.
2) Making a customer list:
Once your profile is created, the next step would be to create your customer list.
- Click on Campaigns in the left blue sidebar.
- You will get helpful Info sections to help you out if you are confused at any point.
- Your list is a way to segment your customer base (leads) by organizing them into groups.
- If you have an already established business, you can start with three lists:
- One for prior customers who have already purchased your product.
- One for prospective customers who have inquired about your product.
- One for email subscribers who have requested updates about your product
3) Integrating payment gateways:
- Integrating a payment gateway is essential so that your customers can make payments easily.
- You must have a business account on whatever payment platform you are trying to integrate. Kartra will not let you integrate your payment account.
4) Add your product:
In the next step, you add your product to the system.
- Click on My Products in the left sidebar.
- Click on the green-colored + button to add your product.
- Once you do this, Kartra will guide you through a series of steps.
- After each step, you have to click on the Green Confirm Button at the top-right corner. Only then will you be led to the next step. So be patient and take your time.
- Once you have done this, you will get a Congrats Message on the screen and an HTML code.
- You have to paste the code in the <BODY> section of your product’s main landing page.
- This code will allow Kartra to count the number of unique visitors, calculate conversion rates, etc.
5) Opt-in forms:
For capturing leads, you’ll need to collect customer information with opt-in forms. Kartra provides all kinds of pre-designed templates for creating these forms.
You can place these opt-in forms on your marketing pages, whether they are hosted on Kartra or elsewhere. An opt-in form allows potential customers to subscribe to your mailing list.
- Go to My campaigns in the left sidebar.
- Click on Campaigns in the top navigation.
- Select Forms in the sub-navigation.
- You can choose your form fields yourself.
So in this Kartra review we have given the basic steps that need to be followed if you are new to Kartra and want to sell a product online.
Similar steps can be followed to sell online courses or services too. Kartra is a very intuitive platform that helps you grow your business with minimal effort.
ALTERNATIVES TO KARTRA
So in this Kartra review, we have also suggested some alternatives to this platform, so that you will compare them and get better idea.
#1 SAMCART
SamCart is a web-based software that is an alternative to Kartra, and it allows its users to create professional shopping cart pages. It easily integrates the data with the web and helps to build most email service providers that help businesses to create sales funnels that provide returns with high conversion rates.
SamCart is an excellent option for small businesses designed to be comfortable and quick to operate. Its setup is streamlined, and it allows the users to create a fully functional check out page in less than thirty minutes.
SamCart comes with a Sandbox mode that allows the users to ensure everything works properly before launching any funnel and the services that go with it.
SamCart enables its users to do a wide variety of tasks on a single site; some are:
- Sell subscription products and digital downloads.
- Full language support.
- Sell an unlimited number of digital or physical products.
- Sales reports.
- In-depth dashboard.
- No sales fees.
- A/B Testing.
- Affiliate center.
- Upsells.
#2 PIPEDRIVE
Pipedrive is a cheaper alternative to Kartra as its starting price is only $15 per month. It is best for Sales teams looking for a simple yet powerful sales tool to get them organized. The ideal number of users also ranges from 1-499 on a basic plan suitable for starting and can be increased further.Pipedrive is almost intuitive and easy to use.
It provides a better understanding of dealing with the winning flow and includes assessing how all the company members have performed.
It has more ease of use, complemented by a friendly user interface, and gives users the ability to customize it.
This tool is ideal for users who operate within a small business or marketing team and offers efficient and easy-to use-CRM software with smart marketing tools to help users actively sell their products and services.
It is economically priced, made by sales experts, and Pipedrive is a smart investment for sales experts.
#3 INFUSIONSOFT
Infusionsoft is a cloud-based customer relationship management (CRM) system and email marketing platform. It is used by businesses primarily to send marketing emails, marketing texts, autodial marketing calls, and other marketing communications methods to consumers and business customers.
Infusionsoft is targeted at small business owners. However, this is a broad swath of business that ranges from small sole proprietors to companies that have a revenue of up to $100-million and more.
Although, once the platform contacts reach over 100,000, the system maxes out. Some of the features of the Infusionsoft platform:
- Infusionsoft platform is cloud-based and can be run from any web browser.
- Drag and drop campaign builder is included in the platform.
- Infusionsoft provides a visual guide that has steps to build an email marketing funnel.
- Comes with the integration of the top marketing tools.
- A tag-based system tracks.
- Customer behaviors.
FAQ
What platforms and services does Kartra replace?
- Email marketing campaign platform
- Marketing automation platform
- Marketing page builders
- Membership portal builders
- Shopping carts
- Online form builders
- Campaign and page analytics
- Calendar and appointment scheduling software
- Helpdesk ticketing systems, including live chat
- Video hosting (with advanced marketing features)
- Affiliate management system
Is Kartra PCI and GDPR compliant?
Yes. Kartra is 100% PCI and GDPR compliant. It uses payment-gateway-sanctioned industry best practices to make sure that your and your customers’ shopping experience is a safe one.
Not with Kartra! You can instantly give your marketing assets a polished, professional look with Kartra’s wide variety of templates for pages, emails, and forms. You can easily edit these templates with your copy, images, and colors and quickly launch your marketing campaign.
What are the system requirements?
Kartra is a cloud-hosted software, a.k.a. Software as a Service (SaaS). Which means Kartra hosts the software for you. All you require is an internet-connected computing device (Mac, Windows, Chromebook, Linux PC), and the latest version of any browser (Chrome, Safari, Firefox, Opera, etc.).
Then, simply go to app.kartra.com, log in with the credentials you received when you subscribed, and start building your campaign.
Do my pages need to be hosted on Kartra?
Not necessarily. Kartra gives you several hosting options.
Kartra takes every precaution to ensure the security of your and your customers’ data. It has a direct, secure, encrypted (256-bit) connection directly from your customers to your payment gateway.
Customer payment information is tokenized. Customer payment data never touches Kartra’s servers. They never store it, and they never see it.
All the data stored in your account, including your leads and customers’ personal information, is protected by several firewalls and Cloudflare security. Also, there is no central Kartra database. Every Kartra user account has its separate, isolated database.
Can I cancel or change plans anytime?
Yes, you can cancel or change your subscription at any time in convenient Billing self-service portal.
Which package should I choose?
Kartra offers different packages to meet your business needs and budget best. The packages differ mainly by the number of contacts, and monthly email sends the amount of marketing assets you can have, and the monthly bandwidth.
Otherwise, all the five packages give you complete access to Kartra’s amazing assortment of tools, features, and benefits. There are no extra-cost add-ons.
The package that matches your business’s size — monthly email and bandwidth volume, number of leads, and number of marketing assets you’ll need – is the right package for you.
Does Kartra integrate with other platforms?
Yes. You can connect Kartra with several of the platforms you already know or are comfortable using, including many popular payment gateways, membership platforms, email marketing platforms, SMS, Zapier, etc.
No. Kartra’s simple drag-and-drop interface lets you do everything without any coding skills — from designing and launching marketing pages, emails, forms, and checkouts; to configuring and adding your products, shopping carts, helpdesk, videos, and affiliate program.
With Kartra, anyone can quickly build a complete online business presence in just a few hours regardless of experience.
Yes. You have the option to use any domain you own to point to your Kartra-hosted pages. You can do it yourself, or let your webmaster or IT person do it for you.
FINAL THOUGHTS
We have come to the conclusion part of the Kartra review and we have final few words for you.
You require a platform to launch and grow it if you’re building an online business. Overall, Kartra is a powerful platform that includes everything you need to sell your products and services.
While the monthly fees might be a bit expensive, it is a steal compared to what you would have to pay if you have to use all those tools separately. We hope that our Kartra review article was informative for you. Cheers!
