It is a well-known fact that it is not advisable to run a business without online reach or support. Also, running a business online is not an easy task. It involves a lot of hard work and tests your marketing skills to the maximum. So Getresponse is Email marketing platform and in this GetResponse review, we have covered everything you need to know about this e-mail marketing tool.
There is an amazing fact that every year more than 74 trillion emails are sent. Emails are used in both B2B and B2C businesses inorder to boost customer engagement and drive sales. Many believe that social media platforms helps in reaching out customers, but that is not true.
E-mails are 40 times more effective in acquiring new customers. So this GetResponse review is there to present you the things you need to learn about GetResponse which is a Email marketing platform. Generally, when you run a business online, the following tools are required separately:
Content management system (Eg: WordPress)
A page builder
An email autoresponder
All these tools make it easier for you to advertise and market your product/service. And since these are all separate tools, you will have to keep switching between multiple tabs if you want to keep track of everything simultaneously.
GetResponse, however, makes things easier for you. It offers all these services and tools on a single, easily accessible platform. So you no longer need to use separate platforms for everything, and you don’t even need coding and designing marketing skills.
GetResponse is a website, sales funnel, and email automation builder. It keeps your landing pages, sales pages, online courses, membership sites, email systems, and payments on a single platform. It allows you to avoid the hassle of constantly switching between multiple tools.
This all-in-one platform comes with: -
Landing page designing
These features will help you expand your business and customer base. Now take a look at the GetResponse review plans and pricing tables given below.
Now in this GetResponse review, let's see how this GetResponse platform works. Initially GetResponse was an email marketing app that allowed you to
Create a mailing list and capture data.
Create newsletters to be sent to the customers on your mailing list.
Automate your emails to subscribers with the use of autoresponders.
Analyze statistics about email marketing campaigns – open rate, click-through, forwards, etc.
However, recently, GetResponse aims to be an all-in-one marketing solution rather than just an email marketing tool. In addition to email marketing, it also provides e-commerce features, webinar hosting, landing pages, and automated sales funnels.
You can use it to build websites or landing pages, sales funnels, etc. It also comes with tools that help you monitor the traffic on your site, landing pages, or funnels. It comes with payment apps integration, external apps integration, etc.
So all you need is an entrepreneurial mind and a little bit of curiosity to learn how the tool works. You don’t need any knowledge of design, coding, SEO, website building, etc. since GetResponse takes care of all this.
Next up in our GetResponse review, we are going to discuss about the GetResponse features. GetResponse has several unique features that make it an ideal choice for entrepreneurs. Let's take a look at it
Autoresponders are e-newsletters that are send to your subscribers at regular intervals.
GetResponse offers one of the most comprehensive autoresponder functionalities available.
You can send both time-based and action-based messages.
Time-based messages are messages that are sent at pre-defined intervals.
For example, a customer receives a welcome message immediately after they sign-up to your mailing list. One week later, they could receive a discount offer, three weeks later, they could receive be encouraged to follow you on social media through another mail, and so forth.
Action-based messages can be triggered by user information or actions such as: -
Subscriptions to a particular list
Changes in contact preferences
Change in user data
2) Marketing Automation
Marketing automation is one of the newly-launched features by GetResponse.
It allows you to create automation workflows using a drag-and-drop builder.
You just need to set-up an automation flowchart that instructs GetResponse what to do if a user opens an offer or clicks on a specific link.
It enables you to communicate with your audience with even greater precision through filters.
Lead scoring enables you to build individual contact profiles based on behavior. You can assign points to each action, or deduct points for inaction, and use these insights to build personalized automation workflows.
Tagging allows you to add labels to your contacts. You can assign or remove an unlimited number of tags based on any action that your customers take. This will enable you to run targeted, automated email campaigns relevant to specific groups.
It also includes website visitor tracking, which allows you to follow up with cart abandoners immediately.
You can even convince customers to shop again by recommending products based on their previously viewed/purchased products.
It comes with automation templates that are ready-made workflows that help you start with a specific marketing automation strategy. You simply need to customize them with your messages, lists, links to track, etc.
GetResponse offers a vast range of web analytics and reporting options.
Some of these features are truly unique, and we have mentioned these below: -
One-click segmentation: You can identify people who did not engage with an e-newsletter you sent and put them in a segment of similar subscribers. Then email them again with a different version of the e-newsletter.
Email ROI: Add a tracking code to the post-sales page on your site. As a result, you can find out how effective your email campaigns are and work out your return on investment in email marketing.
Individual user information: You can click on any of your subscribers and see from where they signed up, where they are located and which emails they have opened in the past.
Metrics over time: You can find out exactly when your subscribers take action on your emails and decide future email timings based on this information.
E-newsletter performance comparison: You can compare the performance of two e-newsletters side-by-side.
Split-testing is done by sending variants of your e-newsletters to some of the people on your mailing list.
You can monitor the performance of each and send the best version of the newsletter to the remainder of your list.
GetResponse’s split-testing tool allows you to split-test up to 5 different messages against each other. It’s a massive advantage because its key competitors only let you work with 2 or 3 variants.
5) Landing Page Creator
GetResponse offers ready-made, mobile-responsive templates designed for high conversions.
The drag-and-drop editor assists you in building your page in minutes. You can move, resize, crop, group, color, and reshape any landing page element.
Once you are done with the desktop-view design, you can switch to the mobile-view workspace to optimize your landing page for mobile conversions.
You get easy access to all the data on the performance of your landing pages. It also allows you to run A/B tests to find the best design and content.
When a customer is scrolling down your website, you can use images, offer downloadable content, or display a sign-up form to keep them engaged.
Popups: Precisely-timed popup forms allow you to catch more sign-ups.
Forms: You can collect your users’ data and further engage them with highly-targeted emails.
Countdown timer: Your customers should know that the clock is ticking, and get them to sign-up or buy your product before missing out on a valuable offer or discount.
Webinars: Through webinars, you can promote your online events, attract crowds and turn them into leads
Ecommerce: Ecommerce is essential if you want to start selling your products right from your landing page.
Facebook ads: Targeted ads drive high-quality traffic to your page through Facebook or Instagram.
GetResponse offers the ability to host webinars on their platform.
Webinars are a crucial lead-generation tactic, and the idea of having your email database and your webinar on a single platform can be quite appealing.
Here are some useful webinar features that you get on GetResponse: -
Your attendees don’t have to install any software to attend the webinar.
You can record your webinars with one-click recording.
Screensharing functionality is available.
Free online storage for playback files.
7) Conversion Funnels
GetResponse offers a ready-made, automated sales funnels creator. This is important for running an e-commerce business.
You can do the following things without leaving the GetResponse platform:
Create a product catalog.
Create and run Facebook Ad campaigns.
Create landing pages.
Add subscribers to an autoresponder cycle.
Drive users to your sales pages.
Process payment for products.
Send abandoned cart emails if necessary.
It offers phone support, 24/7 live chat support, email support, and numerous online tutorials and resources.
Phone support is only available in the Max plan. If you don’t have the Max plan, you will have to go with live chat or email support.
The email support that GetResponse provides is available in 8 languages – English, Polish, German, French, Spanish, Italian, Russian, and Portuguese.
You can also attend webinars with members of GetResponse teams and get your queries answered.
Also, there are online training courses available to help you improve your overall marketing skills: -
Email marketing for bloggers.
List building course
Essential landing page course
9) Paid Ads
You can set up targeted Facebook and Instagram ads inside GetResponse’s platform.
You can engage visitors and build your mailing list, find audiences, and run campaigns to reach your contacts and social media followers.
Simply use Facebook Pixel to see what your visitors like and then create customized remarketing campaigns based on their page visits.
You get to decide the amount of money you want to spend on your ads.
Design your ad by adding your message, image, and a clear call to action using the GetResponse Social Ads Creator app.
You can keep track of your budgets, impressions, and clicks through easy-to-read charts.
10) GDPR Updates
GetResponse provides users with clear information about their GDPR responsibilities and the specialized GDPR fields to make it simpler to log consent.
By the new GDPR rules, email marketing has become a bit more complicated because of stricter regulations.
However, the login process on GetResponse does not involve two-factor authentication. Also, a landing page is not GDPR compliant if you use Facebook pixels in conjunction with it.
You can capture data with GetResponse in a GDPR compliant way; however, there is a room for improvement.
So these are some of the best features that are worth mentioning in our GetResponse review. Use the below given button to sign up for GetResponse.
We have also analysed about the pros and cons of GetResponse in our GetResponse review. There are many benefits present using a GetResponse as your go-to software for online marketing, some of which are listed below:
Here are some advantages of using GetResponse.
Cheap: GetResponse is less expensive than many of its competitors while offering just as many functionalities.
Data segmentation: GetResponse offers a very flexible approach to data segmentation than many similar products.
Intelligent list automation: This feature automatically adds as many conditions to help segment your subscriber list.
Conversion funnels and landing pages: Although these features are relatively new, they are useful for running eCommerce sites or hosting webinars.
Customer support: As mentioned, GetResponse offers some of the best customer support functions compared to similar software.Customer support is provided in 3 forms - phone support, live chat support and email support.
A/B testing: You can test up to 5 different mailing campaigns against each other, in terms of subject lines, headlines, body text, design template, sending times, and custom fields.
Like all other software, GetResponse has its limitations as well. Some of them are listed below in this GetResponse review: -
The layout of the drag-and-drop interface can get bit confusing and needs to be improved.
No two-factor authentication at login
There is a limit of 500 attendees for the webinar you host in GetResponse.
GetResponse does not have an official community group on any social media platform. This is a setback since community groups are instrumental in exchanging ideas and understanding new and better ways to use a product.
Some of the opt-in form template designs look a bit outdated.
If you want to quit the service a few days after you sign up and pay, you cannot claim refund.
Now that you are read about the pros and cons in GetResponse review, you would have got an idea about this tool. Lets move on to the pricing of GetResponse.
In this GetResponse review, we have mentioned that GetResponse offers 4 different plans according to the features it provides and have also listed all the four plans here:
Basic ($15 per month)
The Basic plan is the best offer you can go with if you are new to the platform and running online business.
It offers the following features: -
Unlimited landing pages
Unlimited automation templates
1 sale funnel
Unlimited lead funnels
Selling e-products (eCommerce)
Plus ($49 per month)
The Plus package is the most popular out of the four plans and offers the following features: -
Everything included in the Basic plan
Automation builder (5 workflows allowed)
Webinars with a maximum of 100 attendees
Contact scoring and tagging
Maximum 5 sales funnels
Work together (3 users)
5 webinar funnels
Professional ($99 per month)
The Professional package is ideal for you if you want to optimize your business growth and expand your online presence.
This plan offers the following features: -
Everything included in the Plus plan
Automation Builder (unlimited workflows allowed)
Paid webinars with a maximum of 300 attendees
Unlimited sales funnels
Unlimited webinar funnels
Work together (5 users)
Max (custom pricing)
The Max package is perfect if you want an advanced platform since it includes everything that GetResponse has to offer: -
Everything included in the Professional plan
Transactional emails as a paid add-on
Dedicated IP address
Single sign-on (SSO)
Webinars with a maximum of 500 attendees
Email campaign consulting
The plans mentioned above are applicable if you opt for monthly billing.
However, you get an 18% discount if you opt for yearly pricing (i.e., package for 1 year), and a 30% discount if you choose bi-yearly pricing (i.e., package for 2 years).
The prices for yearly pricing after discount are listed:
Basic: $12.30 per month
Plus: $40.18 per month
Professional: $81.18 per month
Max: Custom pricing
The prices for bi-yearly pricing after discount are listed:
Basic: $12.30 per month
Plus: $40.18 per month
Professional: $81.18 per month
Max: Custom pricing
Apart from this, you also get to try any plan for free for 30 days. You won’t have to provide your card details. So, even if the trial period ends, you won’t be trapped in a plan. After reading the pricing plans in the GetResponse review, if you want to give a try, then click the below given link.
Now, in the GetResponse review lets see how to get started with this tool. Once you have registered on GetResponse, you should focus on getting to know about its basic functionalities. We have discussed the procedure through simple steps for better understanding.
1) Creating opt-in forms: When you want to create a form with GetResponse, you get four options:
List builder wizard: You choose from a range of templates and customize them to your needs (strictly in-line forms)
List builder apps: You can create more complex forms
Plain HTML: The software generates a basic HTML form to which you can add your CSS styles
Integrations: Dedicated tools that help you integrate Facebook, WordPress, etc.
Go to List builder wizard. Here you will choose from hundreds of templates that are divided into categories.
Once you select a template, GetResponse will load the template onto the editor, and you can use the fields listed on the right to choose the information you want to collect.
You can also edit the text by simply clicking and typing.
2) Designing your emails
To design your emails, GetResponse gives you two options: -
Drag-and-drop editor: Design your emails using a visual, drag-and-drop editor.
HTML source editor: Add your HTML code if you don’t like the editor.
Once you launch the editor, you will need to enter some necessary information first – like the subject line and “From –“line.
Next, you can choose from over 200 pre-made email templates. Or you can build yours from scratch.
After this, you can customize it by editing all the text and adding new content using the drag-and-drop visual editor.
The editor also comes with a mobile preview feature to see what your email would like on different devices.
After customizing, you can choose which list you want to send it to. Then you can send out your emails.
3) Setting up a simple autoresponder
Say you want to send a welcome email automatically when someone signs up and gets added to your mailing list.
Go to Create Autoresponder. Here, you will first choose when to send your autoresponder. You can send it as soon as someone signs up.
Next, choose either an existing email that you have created or create a new email using the steps we mentioned above.
Then hit Publish, and your autoresponder will be live right away.
You can manage and pause your autoresponders as required from the Autoresponders option.
You can do much more with your GetResponse account, but we mentioned these three most important ones because GetResponse was initially just an email marketing software. So, it is necessary to know the basic functionality of any software.
Once you learn how to do these things, you can explore the rest of the software and test out other functions. Now next up in the our GetResponse review, we are going to discuss about the alternatives to GetResponse.
What are the ways to create and send a newsletter?
Steps to create and send a newsletter are:
Go to Dashboard, choose to Create, where under the Create option select Create Newsletter
Give an internal name for the message
Select the linked list & Choose the required form and reply-to addresses
Message subject line is required
Recipients are added to the messaging list by selecting Add recipients
Design the message by choosing Design message option
Choose between Predesigned templates, Blank templates, your templates, or custom design the news using HTML editor.
After template selection, users are redirected to the message editor. HTML editor can be used to write the code.
After writing the required message, select click next to reach the settings page
There is an option to choose the system to send the message as a source to Google Analytics.
Under the sharing option, users decide if they want to share the online view of the message on social media sites like Facebook or Twitter.
Send the message promptly or schedule it for later.
Users can choose if they want to send it with perfect timing
Save the message as draft or users can select send a message and schedule option.
Is it possible to try GetResponse before I buy it?
Yes, it is possible to try GetResponse before you buy. You will have a trail version of 30-Day, free of cost with no credit card required. There is an option for users to upgrade their free trial and get a paid account any time, even during the trial or at the trial period’s culmination at the end of 30 days. Also, take a look at the pricing plans we have given in the GetResponse review.
What is the essence of the newsletter?
Newsletters are the basic and essential part of the marketing campaigns. These marketing campaigns have the best outreach, and newsletters are the easiest way to connect with the customers.
These newsletters are used to welcome new customers, send the existing customers invitations to original plans, send them a unique offer code, and inform users about upcoming promotions.
Is there an option to host GetResponse Webinars?
GetResponse Webinars are web-based and interactive seminars with potential customers who want to know what all schemes offered by GetResponse. Webinars are an easier way to reach out to new customers and build their marketing lists.
The webinar room offers audio and video streaming and provides access to desktop sharing, online polling, digital whiteboard, and file sharing.
Participants can collaborate with the organizer and other attendees by using the live chat box tool for sharing feedback and ask questions. GetResponse Webinars app helps the Webinar participants to join webinars from mobile devices. Users can use the app for running a webinar.
How can the users enable webinars in their GetResponse account, is there any additional cost for that?
Webinars are paid add-ons in GetResponse for the Basic package, and it can be enabled under billing, then select My add-ons for $40/month for 100 attendees or $99/month for 500 attendees.
Webinars are included with Plus or Professional package. Hence there are no extra costs added. The payment is recurrent and renews every 30 days.
Can I take GetResponse webinars on an app?
GetResponse Webinars app enables the Webinar participants to join webinars from mobile devices, and the users can also use the app to run the webinar.
What are the steps to create and edit a webinar?
Users can follow these steps to create a webinar:
Click Webinars in Menu
Click the Create webinar button, in the Manage webinars page
Steps to editing webinar settings:
Users can add a name to the webinar with 3-70 character, which is visible to all participants.
The visible webinar settings are then divided into two sections: Basic, Registration, and subscription settings.
Can you elaborate on technical requirements for webinars?
Before starting a webinar, take a note about the technical requirements, they are:
2-4 GHz dual-core processor or better
4 GB or more RAM is recommended
Supported operating systems are Windows 8, 8.1 and 10, Mac OS 10.13 and above, Linux 16.2 or above, Chrome OS.
Latest official versions of Mozilla Firefox, Google Chrome, Safari, Opera, Edge A stable internet connection.
Can workflow be started with multiple conditions?
Yes, workflows can quickly start with multiple conditions as there are two options for starting the workflow with more than one state.
The first option is to put the conditions next to one another in the workspace
The second option is using multiple opening conditions in a single workflow
What is a GetResponse Conversion funnel?
It is a tool that helps the users to develop and manage online sales. GetResponse Conversion funnel helps the users promote the products online, increase sales results, and gain new customers. This tool enables users to save time and improve sales rates.
What are the types of Conversion funnel?
There are three types of funnels:
Sales funnel: This funnel helps the users to process the leads collected and finalizing the deals.
List building funnel: It helps the users to build a database of customers, and it also greets them with a welcome message
Webinar funnel: It allows users and customers to stay connected with their audience and help to engage with them. It’s available for both paid and unpaid webinars.
How do I create and connect to an ad by using the Facebook Ads integration?
The Facebook Ads integration allows the users to extend their marketing actions by enabling them to reach out to their people on social media from their GetResponse account directly.
Users can create ads for Instagram accounts and Facebook Pages connected to them and set a budget. These Facebook ads can be easily created for all kinds of audiences and make sure that it has maximum outreach.
Steps to connect with Facebook Ads:
Go to Menu and click on Integrations
You can also click details over the Facebook Ads integration
Click Connect for starting the integration
Users are redirected to Facebook, where they can provide login credentials to authorize the integration.
We have come to the conclusion part of GetResponse review. So GetResponse gives you access to many features for a steal price compared to what you would need to pay if you purchase all the tools separately.
It helps you with email automation, landing pages, webinars, sales funnels, analytics, etc. So GetResponse is one of the best software available if you are on a budget.
You can sign-up for the 30-day free trial and see for yourself whether the software suits your requirements.
We hope that our GetResponse review has given you clear idea about this Email marketing tool. If you have any queries in your mind, feel free to ask them in the comment section.
Hi, I'm Aaron. I completed my Legal Studies and Business Ethics Degree and now working as a Digital Marketer with some Top MNC's for the past 6 years. I have personally helped hundreds of entrepreneurs to grow their businesses through proven tools and software for creating promising online business strategies. Learning how different Online marketing tools work, will help entrepreneurs make their own decisions on purchasing them.